An amazing happened today that illustrates the power of the “global network”‘
I received a call from UPS Japan’ It must deliver a package to my partner Italian American living in Tokyo’ The address listed is correct and there is no phone number on the roadmap’
UPS wanted to deliver the package and do a Google search entering the name of my partner’ What came to my Web site at http:// www’intrmarketsolutions’com Intrmarket solutions’ They searched through my contacts that are easily accessible to a very simple and I called’ I provided the phone number of my partner and told them that if they can not get through (May, businesses) to remind me and I would like to address the most recent of them to deliver the package’
I contacted my partner to confirm that it received a UPS through its plot is on the way to his office’
This is an example of how the Internet has been used to help someone succeed in their businesses’
Which brings us to some very interesting points to consider:
1) Competitive Advantage: Accessibility
All companies should be available for customers to find’ It is an obvious fact’ Without visibility no company could not contact and transactions will not occur’ Traditional methods have to have a physical presence of a sign over the door to people walking by will take note of their presence’ When advertising advanced, we moved to the use of media (newspapers, magazines, telephone directories, TV, etc’) companies are in showrooms, they have launched ads on cars and billboards, and more ‘
These days, research on how people show that advertising is going to change things dramatically, more and more companies to put ads on Internet search engines’ Google and Yahoo have become so successful (and rich), and not offer all the free stuff, but because so many millions of people to access, find the ads, click on the ads and go to businesses that are there ‘ This means that revenues from these companies’ To make an announcement on the Internet in general as to have a website or Internet presence’
A site that is visible, “google-able” (accessible via search engines), simple, professional and well-contained (with easy access to contact information) is an important asset at this point that while almost The world looks to the network to find people and places’
In the past, even if it was not necessary, “Web Masters” has often said, “you must be on the network’” Not necessarily agree in the past, but now I feel differently’ Managers in their 50s and 60s (who are running “older, established” firms), adopted the need to develop a competitive advantage in your business to look too l ‘Internet to obtain information about people, companies and new ideas’ They also use it to see what the competition and ahead of the rest’ Of course the younger generation, management companies are heavily invested in Internet’
I am always very difficult to try to get better access to my site is a continuous process, an upward spiral’ Must be constantly innovating, seeking new things to add new values, new benefits to competition in the game, or worse, get a place for you’ I regularly look at the number of “hits” or access my website through the statistics of my offer to host, edit words, made several requests to other search engines and others’
Some companies will do it for you’ If you decide to go that route, you have to do your due diligence as you would in a company before hiring someone to do something for you’ Some companies will do free, some charge a lot, others to meet their needs and those of you who try to scam and fraud’ If you must go to finance this, I recommend for small and medium enterprises’ Not asking a first year medical student to perform open heart surgery, right? Similarly, you can request a supply of newspapers writing their “millions of dollars in” marketing campaign? Use the resources that best meet their needs and the most talented people in the area’ Look at the total operating costs, costs of the entire project, not just the number after the dollar sign’
Just has to be visible, and most importantly, visible’ And you must be found before the prospect is your rival’ This gives you a competitive advantage, and the only way we can succeed in business is to have a competitive advantage over its competitors’
ISO 14001 (Environment) of the world, which constantly need to be coiled’ This means you need to innovate and offer new ways to “help the environment’” Of course, reducing its negative impact is one of the means (use less fuel, reducing electricity, waste disposal, etc), but another good way is to add effects to the environment (environmental goods, is associated with the environment, etc”) Reduce costs and offer cheaper products than the competition is a way to be competitive, but thinking outside the box and try to provide added value, more for his client, which Competitors are not willing to do it and have a greater competitive advantage’
2) GROUPS: USING NETWORK
How an employee of an association of Japanese transport Monday to find the person needs to make a delivery in May, you may ask’ Is the power of the network’
On my site, testimonials from customers and partners to me’ Help me find the prospects to get a better idea of me, understand me and do not feel nervous at the thought of their actions (and hands), “a kind on the Internet” (which may or may not be legitimate)’
Develop a sense of reliability, ease of association is very important’ That helps people move to the next step’ This is especially essential when running a “long distance” or through the network such as Intrmarket Solutions’ We offer assistance to companies wishing to do business with Japan through board positions, sales support, data collection information, and a host of other services that ordinary companies, especially consulting firms are unwilling or can not do’ This is the competitive advantage they need to succeed’ And provide links to the real world through stories of companies with businesses (with real names, addresses and telephone numbers for confirmation) is to know how’
UPS employees did a Google search for the name of my companion’ Since our site has been included in Google, and through these stories that are named after my partner has also been identified, the person in UPS Solutions Intrmarket my site, and called me to help! Do you think that Monday never thought partner to give me a testimonial, it would be in the future to help someone somewhere in the world have a package delivered to him? The network can be chosen surprising’ You never know who has made a comment something to someone is “restitution,” but finally it’ Always happens’
Now is a comment in a unique way to exploit his name on the Internet? This is the main reason I write this article, to show the power of the network and the Internet and the global market Intrmarket solutions and how to use the resources at hand’
ABSTRACT
In summary, the following points are essential for success in business (and life):
1) Develop a competitive edge to stay ahead of the competition’
2) Understand that the price is very important, but not the only way to develop a competitive advantage’
3) Always aspiring to improve through innovation and education’
4) Look for ways to use the network they have developed, the group to which they are associated’
5) Trust your friends, associates, employees, those around you of their knowledge, experience and assistance whenever possible’ And invest in them because they are your most important asset of all’
6) The most effective use of marketing resources at hand, and to invest in the best you can afford’
7) Look for the long term, not short term’ In the short term is ephemeral, but in the long term is long term’
I repeat: Invest’
If you follow the steps below, to reflect on how they can apply to your business and try to apply them in a way that makes sense to you, and you’ll be on track to develop a competitive advantage to many MBA paid try to instill in companies such as you in the world today’
Most people in small and medium enterprises are the people who have little or no training in business management’ They are fighting, trying to keep flying by the seat of their pants “without foundation for long-term growth and success’ They were rivals’
Get the jump on your competition today’
Develop a competitive advantage’